Nov 05 2008
Some people are too tired to do the thinking and will opt to go with the flow whatever is the trend, be it on fashion, sports and even with businesses without even thinking what it is for. Most businesses find themselves in the need of providing websites for their company and/ or products because everybody else does. If you are one of these people, you may now start knocking your head for a very expensive mistake of not knowing what you do. Websites are being made to support a business and not as mere decoration and attraction, and no matter how dynamic your web design is, it will be useless if you are lost in the conceptualization. Now, what you have to do is, since the website ought to support the business and gain earnings, to make sure that the business website is doing well.
There are six critical elements your small business website must have to survive and perform better.
Content. Everybody is going crazy with website design and images, however many missed the principle that it is the content that matters. Users or the Internet users browse the web in search of information and not just to look on a website. Therefore, you have to make sure that included in your website design is the principle of content. Information on the website should be relevant to the site that you own or to the niche where you have included your site. This is very vital when search engine like the Google has to crawl your business site. You will be more referred by Google if it sees that you have a good content about your business. More so, to be more effective, several articles of 500 to 1000 words will help the system recognize your business site. If you do not have the time to spend to do the writing, you can have this outsourced through a ghost writer that will make a good article for you.
Blog. Some people neglect the value of blogging and sees it as for the “nerds only” and yet, blogging has proven its effectiveness of use to support the sites. This is for the reason that blogging can create a community around your site thereby generating traffic and in the long run will ultimately boost your site’s performance. It should be noted however, that a blog is not a duplicate of the site, hence, you should put new content on it to achieve better ranking and reference from Google.
Video. The Internet provides vital information to people, and becomes an effective tool in marketing. However, because of the advertising overload often generated by automated systems, consumers are becoming cautious in browsing the sites to search good content. A video introduction in your site can help attract users that your site is genuine and there are real people behind the website. Additionally, this can be powerful in promoting interactions to generate trust and promote visitor’s loyalty. This means that users will prefer to visit your site often, seeing good information and good users’ interaction, founded on credibility.
Email capture. Internet users tend to be dubious of online businesses. It takes time to establish trust and reliability on the target audience. Unless these users become familiar with the site and have encouraged visits, this will be the only time that these people can think of buying any of your product posted on the business site. Hence, making email capture as part of your web design like giving free reports or subscriptions to your newsletter can be a good way, you can have access to them by being bale to acquire their email addresses. You can have their email addresses as means to contact them for product or business promotions and entice them to visit the site most often.
Credibility through business details. It is a known fact that users are reluctant to visit a site until they knew that there is a real person behind it. Therefore, it is essential that you provide data or profile of the people behind the business. In addition, an address, phone number and other necessary details are helpful to establish that you are a true human being and not an automated system.
Lay-out of the website design. Lay-out is not as simple as the physical appearance. You can have a dynamic website design with a lot of flash files and yet your business site may not be performing well. The essence of the lay-out of the website design is that you should be able to keep the users involved. This should be user-friendly and easy to be understood. Moreover, if you are selling a particular product, the details should be accessible and easy to find. It is a necessity that your website design’s lay-out is not difficult to navigate. People do not have all the time to browse your site and you should be able to relay your message to them in a single glance.
To sum up, all these key elements of website design and SEO points to a single thing: the user. It is the audience that is the lifeblood of the business site. Make them see your site and expect that your small business site will boost its performance.
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